Realtors work in the industry everyday. The last thing they want to do is spend countless hours per week scouring the internet for potential renters. It takes many months just to find one potential renter. There are a number of ways around these issues. You'll need to start by using email to reach out to prospective renters. At first the prospect must be able to contact you in some way, such as a phone number or a website address. When you perform an email marketing campaign for your company, there's one thing you'll need to be aware of - spammers. These are people who want to take advantage of unsuspecting people like you by using your email to obtain information before you've even read your email outside of the content you've agreed to receive.
One of the easiest is to simply conduct a monthly newsletter for your community or home owners in your area. Check with the publication first to verify that it's available in your area. You can also place a classified ad in magazines, newspapers, or newsletters to advertise your newsletter.
When you plan your email marketing campaign, keep in mind that a method for people to access your content should be readily available. For example, providing a specific address in your message is an excellent strategy for reaching potential renters in the area. You may include a link to your website, a phone number, and if necessary, a web or fax number for renters to contact you. If you have a customer service department, include it, too. People will want to be able to contact you with a question or problem with regards to your service. You don't want them coming back time and time again without having a problem when they contact you. If you use good marketing principles, you can draw a huge number of your potential renters to your website, and develop your brand weeks of before you knew it.
