Customers or prospects visit a business with one thing on their mind and one thing only; getting something (or to get something) in addition to their need for a solution to their problem. This is the case for people who wanted to buy or even rent a home. However, with a business owner or professional they are compulsive by nature, possibly even driven to make something happen. And so, prospects are more than likely "chased" than guided. These are some awesome business owners, professionals and coaches who go out and strategize hugely, but what he leaves out is the need to implement a plan. A business owner or executive who has developed a plan is perceived to be a more confident individual with tools to go out and make something happen. Whether you see yourself as a business owner or an actual professional, is not in my opinion as important as how simple and intelligently you implement your plan. This is just another way of saying it should be what and how you operate your business.
Now for those of you who read me and have read other articles about planning, this is a process between, planning and accomplishing that dream plan that has gotten your "deriving customers to dance to the tune of your own". When it comes to prospecting, focus on successful outcomes and you could find yourself a winner. Many excellent individuals wish they would have failed more so that they have learned more by testing know-how, but it is something they can only learn by correct application.
