Product training is essential in order to effectively sell a typical product. The product for sale usually remains the same from year to year. But this is not the case when it comes to homes and home rentals. Consistency in products & services is essential. A customer will often buy from the same organization during the course of a life span. Customers who will purchase can be anyone or a wide variety. The customer may purchase several products in a year and may even become a reseller. Consequently, various products, methods, processes, and methods will become the main focus of that customer's business. Each individual customer will have varying standards for the product and methods and processes.
One of the first obstacles to successfully setting up an organization with the corporate culture established is the customer. For example, a customer purchases a coffee shop; at times, this could be any retail store that produces coffee. Other times, the customer will purchase a pharmaceutical product. Alternative methods of delivery; e.g., store location, alternative locations for distribution e.g., through distribution channels or catalog is critical to the success of that organization. Some organizations selling similar products or selling products for use that have evolved from the original product are in the minority. These types of organizations will want to focus on the areas of customer service and marketing. For example, the airlines, especially in the United States utilize low-cost emergency landing facilities for their passengers. A significant number of these airports also provide an alternative to the conventional terminal construction and underground parking facilities. While the original product may be product shipping, the stores that so many of these airlines are purchasing may be located only a block, hundreds of miles apart.
